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Product Manager Estimation medium

Estimate the number of daily food orders on Swiggy in Bangalore.

Asked at SwiggyZomatoUber Eats
Framework

top-down + bottom-up cross-check

Model answer

Top-down: 13M Bangalore population × 25% smartphone-active urban working adults × 20% weekly order rate ÷ 7 days ≈ 90K daily orders. State assumptions out loud, then sanity-check with a bottom-up count of restaurants × avg orders/restaurant.

What great candidates actually do

  • Announce the approach before you start calculating.
  • Segment the market — office lunch, weekend dinner, late-night snack behave differently.
  • Do a second estimate from a different angle; if they're 3x apart, one is wrong.

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